The PLATINUM ORLEN OIL and LOTOS OIL brands are being replaced in the domestic and foreign markets by a umbrella brand, ORLEN OIL.
Following the development of the internal infrastructure, a new business concept for the product portfolio has been implemented: as of January 2024, oils and greases previously available as PLATINUM ORLEN OIL and LOTOS OIL will appear on the domestic market and all foreign markets under one umbrella brand ORLEN OIL, and the visual confirmation of the brand change will be accompanied by a modern label design characterised by graphic clarity of the communicated content.
The modern labels of ORLEN OIL products have a refreshed design, which introduces greater legibility. This consists of appropriately placed information, thanks to which customers can easily identify the product and select it to meet their needs. The front of the label features information on the product viscosity and quality class. This will make it easier to select engine oil for a particular vehicle. Thanks to the use of pictograms, distinguishing the intended use of the products will be much easier, and the variety of colours will improve not only the appearance of the packaging, but above all its readability.
Assigning specific colours to product categories will allow them to be more easily identified by customers.
GOLD
line of oils for passenger cars (MAX EXPERT)
RED
line of oils for older passenger cars (CLASSIC)
GREEN
line of oils for agricultural machinery (AGRO) including oils: TURDUS SHPD 15W-40, GREEN GARDEN, TRAVOL, PILAROL
SILVER
line of oils for trucks (ULTOR), line of INDUSTRIAL OILS and other products from ORLEN OIL's lubricants offer
